Lucky Voice
Entertainment & Hospitality
Lucky Voice
Lucky Voice is one of the UK's best-loved karaoke brands, running private-room karaoke bars alongside an at-home karaoke offering. A brand this fun deserves a website with the same energy, and the site has a serious job to do underneath the party atmosphere: driving room bookings night after night.
Client
Lucky Voice
Sector
Entertainment & Hospitality
Duration
8 weeks
Project Overview
We delivered multiple iterated design concepts through Figma, working closely with the Lucky Voice team on feedback at every round, refining everything from visual language to the booking journey. Alongside the design work, we carried out a full SEO and AIO audit of the existing site, surfacing missed opportunities and low-hanging fruit that informed how the new pages were structured for search as well as for people.
Our approach
Our design work set out to carry the atmosphere of a Lucky Voice room onto the screen: vibrant, playful and unmistakably the brand, while keeping the booking journey fast and obvious for someone organising a night out on their phone. The SEO and AIO audit ran in parallel, so that structural decisions, page hierarchy and content served visibility as well as vibe. The outcome is a design that sings, built to turn browsers into bookings.
