Market Fair
Retail
Market Fair
Market Fair brings more than 300 independent sellers of vintage, handmade and local goods under one roof, with locations in Ferntree Gully and Preston, Melbourne. The brand has built a devoted following of over 50,000 on Instagram, but its website lagged well behind the in-person experience, underselling the scale and character of the markets.
Client
Market Fair
Sector
Retail
Duration
6 weeks
Project Overview
We delivered a homepage design, full website build, revision rounds and handover for both Market Fair locations. The client's branding assets and thriving social presence set the visual direction, and the site was structured around the two audiences that matter most to the business: shoppers planning a visit and makers or sellers wanting a stall.
Our approach
We designed a website that translates Market Fair's treasure-hunt energy online. The homepage showcases the sheer breadth of sellers, each location gets a clear page of its own with practical visit information, and seller applications have a simple, obvious route in. Rather than fighting the brand's colourful, collected personality with corporate polish, the design leans into it, so the site feels like a continuation of the Instagram feed and the markets themselves. Market Fair now has a digital home that matches the personality of the physical one.
