Spark AI
AI Consultancy
Spark AI
Spark AI trains and advises creative agencies and marketing teams on making AI work for their business, through workshops, coaching and consultancy. Having worked with more than 70 agencies, with its founders teaching at Oxford and speaking at SXSW, Spark's profile had outgrown its website, and as AI consultants they knew their own site had to reflect the standard they teach.
Client
Spark AI
Sector
AI Consultancy
Duration
12 weeks
Project Overview
We delivered a phased engagement: homepage redesign first, then wider site design, full development, a revision round and handover, followed by post-launch support including additional pages and schema implementation. Working from Spark's brand guidelines, we extended their identity into a new design language across the whole site.
Our approach
Phasing the work around the homepage first meant the most important page set the standard, with the rest of the site inheriting a proven design language rather than guessing at one. Post-launch, we implemented structured data across the site, giving search engines and AI answer engines a machine-readable map of Spark's expertise, which is a fitting layer for an AI consultancy. We continue to support the team as the business grows. Spark now has a website that practises what it preaches.
