How to Add Sections to a Product Page on Squarespace
Squarespace has recently rolled out a major update to its product detail pages, and for anyone running an online store, this is a huge improvement.
Previously, editing product pages in Squarespace meant working through a clunky and outdated product editor interface that felt completely different from the section builder used across the rest of your website.
Now, that has changed.
With this latest update, Squarespace has brought product page editing in line with its modern section-based design system, making it easier than ever to create stunning, high-converting e-commerce pages.
In this post, we’ll break down what’s changed and why it’s such a big win for your online store.
What Changed in Squarespace Product Pages?
Before this update, adding extra content to a product page required using a separate classic-style product editor.
This older interface was limiting and often frustrating, especially if you wanted to create custom layouts, add visual sections, or build a premium shopping experience.
Now, Squarespace allows you to add sections directly within the product page itself, just like you would on any standard page.
That means you can now easily insert:
image sections
video backgrounds
text blocks
testimonials
feature highlights
FAQs
promotional banners
scrolling content layouts
This brings product page design fully in line with the rest of the Squarespace platform.
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Why This Is a Huge Improvement
This update is a game-changer because it massively increases what you can build inside your store.
Instead of a plain product page with limited formatting, you can now create beautiful, immersive product detail pages that feel much more premium.
For example, you can now add:
Video Sections
Showcase your product in action with video backgrounds or autoplay product demos.
This is perfect for:
fashion products
home decor
beauty products
physical goods
digital products with walkthroughs
Video instantly helps improve engagement and conversion rates.
Custom Layout Sections
You can now build side-by-side layouts, flush image sections, and editorial-style product storytelling.
These layouts were almost impossible to achieve using the old classic editor.
Now you can position content more precisely and create layouts that feel far more modern and professional.
Pinned or Scrolling Text Effects
Another exciting design option is the ability to pin text while users scroll through visuals.
This creates a polished experience often seen on high-end e-commerce sites.
For example, as visitors scroll down your product page, key selling points or calls to action can remain visible while imagery moves behind or alongside them.
This is fantastic for:
product storytelling
feature breakdowns
premium brand experiences
Better for Conversions
This isn’t just a design update, it’s also a conversion update.
A more flexible product page allows you to better communicate:
product benefits
social proof
key features
brand trust
buying incentives
Instead of relying on a short description, you can now build a full sales page directly inside your product listing.
This helps customers make purchase decisions faster.
The Old Editor vs the New Section Builder
The old product editor required you to dig through extra sections hidden inside a separate interface, which often felt disconnected from the main Squarespace editing experience.
Now everything works exactly as expected.
If you already know how to build pages in Squarespace, you already know how to build product pages.
This makes store management much simpler and more intuitive.
Why This Matters for Squarespace Store Owners
If you run an e-commerce business on Squarespace, this update opens up huge opportunities to improve your online store. It means better:
user experience
visual branding
storytelling
conversions
average order value
Final Thoughts
Squarespace’s new product detail page update is one of the best improvements they’ve made for e-commerce users.
By bringing product pages into the modern section builder, Squarespace has made it dramatically easier to design beautiful, high-converting store pages.
If you’ve previously struggled with the old product editor, this update will make managing your online shop far more enjoyable.
