FLO-CORP
Manufacturing
FLO-CORP
FLO-CORP is a family-owned American manufacturer with over 40 years in industrial flow and level monitoring, supplying instrumentation and cloud-based monitoring software to sectors from oil and gas to food and beverage. Their extensive product catalogue is a genuine asset, but the previous site made it harder than it should have been for engineers to find, evaluate and enquire about the right instrument.
Client
FLO-CORP
Sector
Manufacturing
Duration
6 weeks
Project Overview
We delivered homepage and product detail page design, a full website build, two revision rounds and handover, plus operational setup including Acuity scheduling for direct bookings with the team and email marketing configuration to nurture the long consideration cycles typical of industrial purchasing.
Our approach
For a manufacturer, two templates carry the business: the homepage and the PDP. We concentrated the design effort there, giving every flow meter and level transmitter a clear, consistent structure covering specifications, applications and a prominent route to quote, so engineers can self-serve their evaluation and sales conversations start warmer. The homepage repositions FLO-CORP around its forty years of expertise and service commitment rather than a wall of part numbers. The website now works like a proper sales tool for a serious product range.
