The Electric Car Scheme

The Electric Car Scheme

Automotive & Energy

The Electric Car Scheme

The Electric Car Scheme helps UK employees drive electric cars through salary sacrifice, saving drivers thousands while helping employers hit their sustainability goals. With significant paid and organic traffic arriving daily, site speed is directly tied to revenue: every second of load time costs conversions.

Client
The Electric Car Scheme

Sector
Automotive & Energy

Duration
2 weeks


Project Overview

We delivered a focused performance optimisation engagement on electriccarscheme.com, recovering Lighthouse scores and Core Web Vitals that had been dragged down by years of accumulated third-party scripts and injected code. The work included a full audit of every piece of injection code on the site, removal of redundant scripts, restructuring of what remained and cleanup of render-blocking resources.

The Electric Car Scheme
The Electric Car Scheme

Our approach

Performance work rewards precision, not guesswork. We audited before we touched anything, mapping exactly which scripts were doing useful work and which were legacy weight, then removed, deferred and restructured accordingly. The result brought Core Web Vitals back into healthy territory across key templates, improving experience for users and standing with search engines in a single pass. It is the kind of invisible work that pays for itself: same website, same content, materially faster for every visitor and every ad click.

 
The Electric Car Scheme
Sam Crawford

by Crawford is led by Sam Crawford, a multi-award-winning Squarespace website designer with 700+ sites launched for clients in over 30 countries. He builds fast, mobile-friendly Squarespace 7.1 websites designed for SEO, clear structure, and conversion.

As a Squarespace Expert, Enterprise Partner, Circle Member, and community speaker, Sam is known for pushing the platform’s limits. With 200+ reviews, clients highlight by Crawford’s clarity, precision, and real-world results like higher rankings and stronger lead generation.

https://bycrawford.com
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