Change Blog Post URL Format in Squarespace

If you're coming from a WordPress background, you're probably used to having the date and title in your blog post URLs. 

What you might not know is that Squarespace allows you to customize your blog post URLs in a similar way, giving you full control over your URL structure for SEO and readability.

Personally, I prefer to keep URLs clean with just the post title, but some users like including dates, months, or even custom text. 

In this guide, I’ll show you how to format your blog URLs in Squarespace to match your preferences.

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Why Customize Your Blog Post URLs?

A well-structured blog post URL can improve your SEO, enhance user experience, and increase click-through rates. Some benefits include:

• Shorter, cleaner URLs for easy sharing.

• Better organization by including dates.

• Higher search ranking when optimized for keywords.

Step-by-Step Guide to Changing Blog Post URL Format in Squarespace

Follow these steps to set up your preferred blog post URL format:

1. Log into Squarespace and go to your site’s dashboard.

2. Click on Settings.

3. Scroll down and select Blog Preferences.

4. Locate the option labeled Post URL Format.

Here you’ll be given all of the options/symbols you need for different URL formats:

• %Y – Year 

• %M – Month 

• %D – Day 

• %T – Blog title (default setting)

You can manually enter these placeholders in any order you like. For example:

• Default format: yoursite.com/blog/title

• With year included: yoursite.com/blog/

• Full date format: yoursite.com/blog/%Y-%M-%D-%T

• Custom prefix: yoursite.com/blog/my-cool-blog-%Y-%M-%D-%T

Make sure to manually add dashes (-) between placeholders for readability. Without them, the URL will run together (e.g. 202522blog-title).

Once you’ve set up your desired format, click Save. This change will automatically apply to all new blog posts.

I always recommend checking the settings have been updated by adding a test blog and checking the URL is in the correct format in your blog post settings.

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Final Thoughts

Customizing your blog post URLs in Squarespace is a simple but powerful way to enhance SEO and improve site organization. 

Whether you prefer a clean title-only URL or a structured date-based format, Squarespace makes it easy to configure your settings in any way you want.

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I'm Sam, an award-winning Squarespace web designer. I have worked with every type of business, building platforms for solo entrepreneurs through to multi-million dollar corporations. If you want to discuss a potential project, you can email on sam@bycrawford.com or get in touch with me here. Alternatively, you can book in a free 15-minute consultation call here.

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