Are you looking for how to change your site title in Squarespace? Whether you want to update your website’s branding or improve your search engine rankings, changing your site title is a simple yet effective way to make a big impact. This brief guide will walk you through the process of changing the site title in Squarespace, step by step.

Why Is the Site Title Important?

Before we dive into the steps, let’s understand why the site title is important.

The site title is not only the name of your website but also the first thing that users and search engines see. It appears in search engine results, browser tabs, and social media shares. A well-crafted site title can improve your website’s visibility, attract more visitors, and enhance your brand’s image.

Now, let’s see exactly how to change your site title on Squarespace below.

How to Change Site Title in Squarespace

You can change the name of a site on Squarespace by following these 6 steps:

Access the site editor.
Enter edit mode.
Locate the site header editor.
Locate the title editor.
Enter the new site title.
Save your changes.

Step 1: Access the site editor.

To change your site name on Squarespace, you’ll need to navigate to the site editor. Log in to your Squarespace account and select the website you want to edit from your Account Dashboard.

Step 2: Enter edit mode.

Once you’re in the site editor, click on the “Edit” button located in the top left-hand corner of the screen. This will take you to the Squarespace Edit Page mode, where you can make changes to your website.

Step 3: Locate the site header editor.

Hover over the site header on your website and click on the “EDIT SITE HEADER” button that appears. This will present the options for editing your site’s header, including the site title.

Step 4: Locate the title editor.

In the site header editor, locate the “Site Title & Logo” option. Click on it to access the settings for your site’s title.

Step 5: Enter the new site title.

Enter the new site title you want to use for your Squarespace website. Make sure it accurately represents your brand or website’s identity. For example, I will be changing “Casual Spaces,” which is my original site title, to “Advanced Spaces.”

Step 6: Save your changes.

Once you’ve entered the new site title, locate the “Save” button in the top left-hand corner of the screen. Click on it to save your changes, and then click on “Exit” to leave the editor.

Congratulations! You have successfully changed your site title in Squarespace. Your new site title will now be displayed on your website, search engine results, browser tabs, and social media shares.

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5 SEO Tips for Changing Site Titles in Squarespace

Here are some additional tips to optimise your site title in Squarespace for better search engine rankings and user experience:

Be descriptive: Instead of using generic titles like “Home” or “Services,” make your page titles descriptive and specific to the content of each page.
Include keywords: Naturally incorporate relevant keywords into your page titles to improve your website’s visibility in search engine results. That’s how to change your website name on Squarespace with SEO in mind.
Keep it concise: Adopt an SEO title format by aiming for a length of 50–60 characters. Anything longer may get trimmed off in search results, making it harder for users to understand the content of your page. You can easily avoid this by doing a site preview before publishing.
Avoid all-caps: Using all-caps in your page titles can make them harder to read. Instead, use proper capitalisation and formatting to make your titles clear and visually appealing.
Experiment and analyse: Don’t be afraid to test different variations of your page titles and analyse their impact on your website’s rankings and click-through rates. Use headline analysis tools like CoSchedule to evaluate the effectiveness of your titles.

Whatever the reasons for wanting to change your website name in Squarespace, doing so couldn’t be simpler.

Head to your edit dashboard and select “Edit Site Header.” In the dashboard that appears, you can choose the “Site Title and Logo” option and change the title to whatever you want it to be.

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And that’s it. Click Save,” and your Squarespace website name will be updated.

Many people think the Squarespace change site title task is a lot more complicated than it actually is. In the past, I’ve had clients reach out who have spent hours searching through different parts of their Squarespace dashboard, such as SEO and marketing, to no avail.

Not everyone thinks to check the edit site header section, which is where you can change the name of your Squarespace website to whatever you want.

Frequently Asked Questions

Can I rename my Squarespace site?

Yes, you can easily change your site title in Squarespace by accessing the “Edit” dashboard, selecting “Edit Site Header,” and changing the text in the site title field to your desired name.

How do I change the colour of my website title in Squarespace?

To change the colour of your website title in Squarespace, hover over the Header area and select “Edit Site Header >>> “Style.” From there, you can explore different header styles. When customising the colour, consider going for the Solid option. It allows you to set specific colours for your header background and text, giving you full control over the appearance of your website’s title.

Why can’t I edit my Squarespace site?

If you’re unable to edit your Squarespace site, it could be due to browser extensions interfering with the editing tools. To resolve this, try temporarily disabling any extensions or add-ons you have installed. Once disabled, attempt to edit your site again. If you can now edit your site without any issues, it indicates that the extensions were causing the problem.

Does changing titles affect SEO?

Yes, changing your website’s site title can significantly affect its SEO by boosting click-through rate, enhancing the relevance of your content, and ultimately improving your search engine rankings. Over time, optimising your page titles can lead to increased visibility and organic traffic to your website.

Your designer

I’m Sam, an award-winning Squarespace web designer. I have worked with every type of business, building platforms for solo entrepreneurs through to multi-million dollar corporations. If you want to discuss a potential project, you can email me at sam@bycrawford.com or get in touch with me here. Alternatively, you can book a free 15-minute consultation call here.