Promotional pop-ups can be a great marketing feature to add to your website, encouraging everything from newsletter sign-ups to offering discount codes.

But how do you set one up on your Squarespace website? Let’s take a look.

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To add a promotion pop-up to your website head to Marketing > Marketing Tools > Promotional Pop-Up.

Here you’ll be met with all of the options you need to set up your pop-up.

First you’ll need to choose the layout of your promotional pop-up, Squarespace has a few different choices so have a look at them all to see which one you think will work best on your website.

Next you can choose the action for your pop-up. This is the action that you want the user to take after seeing your pop-up. Squarespace gives you the option of either having someone sign up to your newsletter or to click a button.

Squarespace promotional pop up action image

Once you’ve chosen your action you can edit the content that is used to encourage said action too.

Next you can edit your pop-up content, changing the headline and body text depending on what you want to use your promotional pop-up for.

You can also choose your display and timing. In this section you’ll be able to choose things such as what pages the pop-up appears on, when the pop-up appears e.g. after a user has been on the webpage for 20 seconds, and how often the pop-up is presented to each individual user.

Squarespace promotional pop up display & timing image

Here you can also decide if you want to display the pop-up on mobile devices. Personally I disable this feature as I think pop-ups can make the user experience on mobile poor, but that’s up to you.

You can also add an image to your pop-up and edit the style of your pop-up content, playing around with the colors and fonts used.

And that’s it. That’s how you add a promotional pop-up to a Squarespace website. Have a play around with the features until you create the pop-up you want, hit save and hey presto! A promotional pop-up will appear on your website.