Strategic LegalTech
Legal Technology
Strategic LegalTech
Strategic LegalTech is the advisory practice of Adina M. Newman, an AI LegalTech counsel and innovation advisor working with startups, law firms and Fortune 100 legal teams. They advise on legal AI strategy, readiness assessments, vendor evaluation and go-to-market positioning, operating at the frontline of one of the fastest-moving sectors in professional services.
Client
Strategic LegalTech
Sector
Legal Technology
Duration
6 weeks
Project Overview
We delivered a brand element, homepage design, full Squarespace website build, revision rounds and handover training. Our client was working 18-hour days in a market that changes weekly, so the entire engagement was structured to demand as little of their time as possible: asynchronous feedback, recorded walkthroughs and a single centralised project hub. The brief was a credible, authoritative platform for a solo advisory practice whose audience scrutinises first impressions for a living.
Our approach
On Squarespace, we built a clean, editorial site that leads with authority rather than decoration. We began with the brand element to lock in a visual identity, then designed a homepage that positions Strategic LegalTech as a leading voice at the intersection of law and AI, with clear routes into their advisory services, speaking and thought leadership. The structure gives lawyers and legal ops leaders exactly what they look for: proof of expertise, a defined offer, and a fast way to start a conversation. The result is a site that keeps pace with the practice's profile and works quietly in the background while they work.
