One of the recent additions to Squarespace is the ability to build your own brand.

Using the Squarespace AI tool you can now generate a brand blurb for your business, ideal for those who are in the early stages of business development and who need some assistance in creating a brand.

Let’s take a closer look.

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Head to Settings > Brand > Brand Identity and here you’ll have various fields to complete in order to generate your brand.

You can add a description for your business as well as selecting a personality for the brand you want to create e.g. friendly or professional.

The brand AI tool will then generate both a blurb for you to use within your wider branding and an email campaign for your business.

This isn’t going to replace the need for full brand guidelines or working with brand experts, but it is a great tool for those who are just starting out.

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It’s particularly great as it means it’s yet another thing in the same place, all within the Squarespace dashboard, allowing you to streamline your processes.

Have a play with the brand AI tool and see what it creates for your business!

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I'm Sam, an award-winning Squarespace web designer. I have worked with every type of business, building platforms for solo entrepreneurs through to multi-million dollar corporations. If you want to discuss a potential project, you can email on sam@bycrawford.com or get in touch with me here. Alternatively, you can book in a free 15-minute consultation call here.

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