How to Add a Blog Collection to Squarespace

If you’ve recently tried to add a blog in Squarespace and felt completely lost, you’re not alone.

Squarespace has quietly updated the way you add blog collections, and the process is now different from older tutorials. That’s why many users are confused when they can’t find the same options anymore.

In this guide, we’ll walk you through the new method to add a blog to your Squarespace website, step by step.

Why the Blog Setup Process Changed

Squarespace frequently updates its interface to improve usability, but sometimes that means:

  • Menu items get renamed

  • Features move to new sections

  • Older tutorials become outdated

Previously, you could directly add a “Blog” collection from a clear menu option. Now, it’s been reorganised under a different category.

Where to Find the Blog Feature Now

The key change is this:

Blogs are now located under “Showcase” instead of a direct “Blog” option

This small shift is what’s causing most of the confusion.

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Step-by-Step: How to Add a Blog in Squarespace

Follow these updated steps to add a blog to your site:

1. Go to Pages

From your Squarespace dashboard, click on Pages.

You’ll see sections like:

  • Main Navigation

  • Not Linked

2. Choose Where Your Blog Will Live

Decide where you want your blog to appear:

  • Main Navigation - Shows in your website menu

  • Not Linked - Hidden from navigation (useful for drafts or private content)

If you want your blog visible in your site menu, add it under Main Navigation.

3. Click the “+” Button

Click the plus (+) icon in your chosen section.

This opens the updated content menu.

4. Go to “Showcase”

Instead of seeing “Blog” immediately, you’ll now see categories.

Click on Showcase

5. Select “Blog”

Inside Showcase, you’ll find the Blog option.

Click it to create your blog collection.

Adding a blog on Squarespace

6. Name Your Blog

Give your blog a name, for example:

  • Journal

  • News

  • Insights

  • Articles

This name will appear on your site navigation.

7. Remove Demo (Filler) Posts

Squarespace automatically adds example posts.

To clean things up:

  • Select the demo posts

  • Click Delete

Now you’ve got a fresh, empty blog ready to go.

What Is a Blog Collection in Squarespace?

In Squarespace, a blog isn’t just a page, it’s a collection.

That means you can:

  • Add multiple posts

  • Organise content by categories or tags

  • Automatically generate post pages

  • Display posts in different layouts

Common Mistakes to Avoid

Here are a few things that trip people up:

  • Looking for a “Blog” button in the old location

  • Not checking inside the Showcase section

  • Forgetting to delete demo content

  • Adding the blog to “Not Linked” and wondering why it’s not visible

Pro Tip: Plan Your Blog Structure First

Before adding posts, think about:

  • Your categories (e.g. Tips, Tutorials, News)

  • Your posting frequency

  • Your URL structure

This will help your blog stay organised and improve SEO performance.

Final Thoughts

Adding a blog in Squarespace is still quick and easy, once you know where to look.

The new pathway might not be obvious at first, but after using it once, it becomes second nature.

If you’re following older tutorials, just remember: the process has changed, but the functionality is still there.

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