Optas Capital
Venture Capital
Optas Capital
Optas Capital is a modern tax advisory firm built around responsiveness, strategic thinking, and deeply personalised tax planning. They position themselves as problem solvers rather than transactional accountants, working closely with clients to navigate complexity and make smarter long-term decisions. Their digital presence needed to reflect that difference clearly and confidently.
Client
Optas Capital
Sector
Venture Capital
Duration
2 weeks
Project Overview
We designed and built Optas Capital’s primary website on Squarespace to establish a strong, premium foundation for the brand. The focus was on clarity, trust, and differentiation—moving away from generic tax firm tropes and toward a more strategic, advisory-led narrative. Following the launch of the core site, we also designed and developed a dedicated Squarespace website for their tax offshoot brand, ensuring both sites worked together as a cohesive brand system rather than disconnected properties.
Our approach
Our approach centred on brand cohesion and narrative alignment. On Squarespace, we created two tightly connected sites with consistent structure, visual language, and messaging—allowing each to serve a distinct purpose while reinforcing the same core values. Clean layouts, confident typography, and clear service pathways help communicate expertise without overcomplication. The result is a scalable digital ecosystem that supports Optas Capital’s advisory positioning, builds client confidence, and remains easy for the team to evolve as their services grow.
