PharosAI
Medical
PharosAI
PharosAI is building a UK-wide ecosystem to accelerate the path to AI-powered cancer care, uniting world-class universities, NHS Trusts, and industry leaders. Their platform unlocks large-scale, multimodal cancer data and advanced AI foundation models for use across drug discovery, diagnostics, and clinical applications. The challenge was communicating deep scientific credibility and ambition while remaining clear, human, and accessible to a broad mix of stakeholders.
Client
PharosAI
Sector
Medical
Duration
4 weeks
Project Overview
We redesigned the PharosAI website on Squarespace from the ground up, beginning with detailed wireframes that clarified messaging, structure, and user journeys before moving into full development. The site needed to balance academic rigor with forward-looking innovation, presenting a complex AI and healthcare platform in a way that felt authoritative, trustworthy, and future-focused.
Our approach
Our approach centered on translating complexity into clarity. On Squarespace, we created a structured, modular system that allowed PharosAI to communicate its ecosystem, partnerships, and impact without overwhelming the user. Custom layouts, carefully paced content, and clear narrative hierarchy helped guide visitors through highly technical subject matter. The result is a platform that supports credibility with institutions while remaining flexible and scalable as the organization and its research footprint continue to grow.
