How to Choose a Squarespace Template in 2025

Websites are more accessible than ever, and much of that is thanks to templates. Squarespace has long been a leader in providing high-quality, customizable templates that make it easy for anyone to build a stunning and functional website.

If you're wondering how to choose the best Squarespace template for your needs in 2025, this guide will walk you through the process step by step.

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Are Squarespace Templates Still Relevant?

Yes! Every Squarespace website now runs on the same core template - a blank canvas powered by Fluid Engine. The pre-designed templates serve as a starting point, allowing you to customize them to fit your brand and style. You’re never locked into a rigid design, so you can tweak and refine your site as much as you need.

Step-by-Step Guide to Choosing a Squarespace Template

1. Define Your Website’s Purpose

Before selecting a template, identify what you need your website to do. Are you a:

• Real estate agent showcasing properties and services?

• Photographer needing a portfolio?

• Non-profit looking for donations?

• Blogger seeking a sleek, reader-friendly design?

Each template is optimized for different functionalities, so choose one that aligns with your goals.

2. Browse & Preview Templates

Squarespace offers a variety of templates based on different industries. Here’s how to explore them:

• Use the category filters (e.g. real estate, nonprofit, portfolio).

• Hover over a template to see a preview.

• Click on a template to explore its design and layout.

3. Test the Template’s Features

Once you find a template you like, explore its structure:

• Does it include the right pages (portfolio, blog, shop)?

• Are the layouts easy to customize?

• Can you add or remove sections as needed?

4. Start with Your Chosen Template

Once you’ve found the perfect match, click “Start with this Design” to begin customizing it.

5. Customize Your Template

After selecting your template, you’ll:

• Name your site (e.g. "Sam’s Real Estate Hub").

• Update colors and fonts to match your brand.

• Replace default images and text with your own content.

• Adjust layout and navigation for better user experience.

Squarespace makes customization simple with drag-and-drop tools and a user-friendly interface.

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Fine-Tuning Your Squarespace Template

Adding a Blog or Portfolio

If your template is missing a key feature, like a portfolio or blog, simply:

1. Click Pages in the menu.

2. Select + Add Page.

3. Choose from available options (blog, portfolio, store, etc.).

4. Customize it with your content.

Modifying Site Styles

Want to tweak button styles, fonts, or colors?

• Go to Site Styles and adjust global settings.

• Use the Fluid Engine to reposition elements easily.

• Save frequently to keep track of changes.

Are Templates Perfect Out of the Box?

While templates provide a fantastic starting point, they typically get you 60-70% of the way there. Some level of customization will be required to match your exact needs. If you want a truly unique website, you may need to:

• Invest time into learning Squarespace’s customization tools.

• Hire a professional designer to fine-tune your site.

Final Thoughts: Find the Right Template for You

Squarespace templates offer a powerful, flexible foundation for building your dream website. By selecting the right template and making strategic customizations, you can create a site that stands out and performs well.

If you’d like expert help in customizing your Squarespace template, feel free to reach out!

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Your designer

I'm Sam, an award-winning Squarespace web designer. I have worked with every type of business, building platforms for solo entrepreneurs through to multi-million dollar corporations. If you want to discuss a potential project, you can email on sam@bycrawford.com or get in touch with me here. Alternatively, you can book in a free 15-minute consultation call here.

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