Available for work

Pilates Web Design That Moves Your Business Forward | by Crawford

Your Pilates website should move with purpose. Just like your classes. At by Crawford, we design Pilates websites that are clean, fast and built to turn visitors into paying clients. We have done this for Reformer Pilates and we can do the same for you.

Whether you run a studio, teach private sessions or sell online classes, we will design a site that looks beautiful on every device. It will show up on Google. It will drive bookings.

Our process is simple. The results speak for themselves. Ready to grow your Pilates business? Let’s get started.

Partnerships

Our amazing clients

Design services

Design Services for Pilates Studios and Instructors

We create websites that reflect your style and attract the right clients.

Whether you need Pilates website design, yoga studio web design, wellness web design or gym website design, we can help.

Your site will be mobile-first, fast loading and easy to navigate. You will be able to update it yourself when needed.

We work with Pilates studios, yoga teachers, personal trainers, gyms, wellness brands and dance studios. If you are looking for the best fitness websites design, you are in the right place.

pilates website design, yoga web design,  fitness web design,  wellness web design,  gym website design,  personal trainer website design,  dance studio website design
pilates web design
pilates website design, yoga web design,  fitness web design,  wellness web design,  gym website design,  personal trainer website design,  dance studio website design

Sam Crawford's Latest Work 

Building Websites That Drive Results

 

Want a website that turns visitors into loyal clients? We build sites that do exactly that. Take a look at our portfolio. You will see examples across Pilates website design, yoga web design, wellness web design, fitness web design and more.

 Testimonials

Over 200+ reviews

  • Blake Hampton

    Blake Hampton

    Worked with them on some custom code for my squarespace site and I'm super happy with the result. Fast turnaround time, responsive communication and quality output!

  • Jeff Smith

    Jeff Smith

    Sam's attention to detail put him above the rest. I was traveling and the business was in the process of being acquired while we were building and it never slowed him or his team down!

  • Matt D'Avella

    Matt D'Avella

    Sam was an absolute game-changer when it came to building my Squarespace website. From start to finish, he was incredibly helpful and knowledgeable. The process was smooth and fast, but never rushed. Sam’s attention to detail and design expertise made the site even better than I had envisioned. He was also a pleasure to work with, always professional, friendly, and proactive. I highly recommend Sam to anyone looking for a seamless and top-notch web design experience. 10/10!

  • Nathan Bethell

    Nathan Bethell

    Sam is a top person to work with! No ego, no B/S, just high quality professionalism and delivery of sites and content that work. If you’re in the market for a Squarespace site then you can’t go wrong!

  • Jack Schiavone

    Jack Schiavone

    Sam and the team gave me everything I was looking for with the website build. Alongside their attention to detail was the speed of their support. I couldn't recommend by Crawford more, especially for anyone who wants a website that converts leads into customers. Thanks!

  • Elliot Napier

    Elliot Napier

    Exceptional communication throughout the process, very prompt updates to the site made it very easy to iterate & determine the final design, content & style. Really happy with the finished product, would highly recommend to anyone looking to get an excellent website to help their brand / product stand out.

  • Jim McVety

    Jim McVety

    by Crawford is by far one of the best Squarespace experts we've worked with. Always on time, very creative, and really personable. We really enjoyed working with this team.

  • Daniel Gordon

    Daniel Gordon

    Sam is professional, friendly, personable and easy to work with. He took time to try and understand my requirements and was always relaxed and accommodating when I wanted to make revisions or changes. His design ideas are clean and work well. I recommend him without hesitation.

  • Kareem Alston

    Kareem Alston

    Sam Crawford is capital E EXCELLENT! We originally scoped and built one major website with Sam and since then, we can't stop working with him. We have Sam assisting us with all of our website, have him transferring and reskinning websites from Wordpress to Squarespace. We couldn't be happier and more grateful to have found Sam and to be able to work with him. He is certifiably a topnotch web developer and designer. I look forward to our continued partnership as he helps The Communications Network develop their digital presence.

  • John Wander

    John Wander

    Sam Crawford developed our Northern LA Boardriders website. He is an incredible developer, designer and always complete the work on time and sometimes sooner than expected. Grateful to have Sam on our team!

  • Daniel Henry

    Daniel Henry

    If you need a Squarespace website building or fixing, Sam is the man to call! Sorted a problem for me within an hour of getting in touch - which means Im now ready to share it publicly. Would happily recommend him!

  • Jamie Williams

    Jamie Williams

    Working with Sam to develop our website has been a breeze. He understood the brief, asked all the right questions, was proactive in finding solutions and alternate angles to design problems, and utilised a number of time saving solutions to minimise feedback back-and-forth. We're super happy with the end result, and would 100% recommend. Cheers!

  • Gaurav Ahluwalia

    Gaurav Ahluwalia

    by Crawford are great to work with - extremely quick to work with and improvements to our website are always made to a high standard. Highly recommend Sam's services!

  • Pat Collins

    Pat Collins

    Sam did a fantastic job delivering our squarespace website from scratch. Very professional and easy to work with, His design and implementation skills are exceptional and was extremely responsive. We will definitely go straight to Sam when we redesign the site next year. Highly recommend.

  • Marla Wilson

    Marla Wilson

    Sam was an incredible resource for us when building a SquareSpace membership site. His attention to detail, vast knowledge, and quick responses made the whole experience so easy. I highly recommend by Crawford and would be happy to work with him again should another project come up.

From the founder

About by Crawford

Hi there, I’m Sam. I am an award-winning web designer with more than 450 websites in my portfolio. I create modern, visually striking websites for Pilates studios, yoga teachers, fitness professionals, wellness brands and more.

Every site I build is designed to help you connect with your clients, grow your business and stand out online. Whether you need Pilates website design, yoga website design or personal trainer web design, I can help you bring your vision to life.

 

 Why choose us

What Sets Our Pilates Web Design Service Apart

 
Globe icon

Free Website Design Consultation

Your Pilates journey online starts with a free consultation. We will review your current site, highlight what is working, and map out a plan to improve it. No commitment required.

Medal icon

Work with a World-leader

Sam Crawford is a top-ranked Squarespace designer with deep experience in Pilates website design, yoga studio web design, fitness web design and more. You will be in good hands.

Trophy icon

Award-winning Design

Our results speak through our client success. Positive reviews, strong bookings and beautiful designs are what we focus on.

Star icon

The 10-star Experience

Clients trust us because we care about getting it right. You will be proud to share your new site with your community and clients.

Infinity

Unlimited Revisions

We will not stop until the site looks exactly how you want it to. Unlimited revisions mean we refine until you are 100% happy.

Lightbulb

Bespoke Approach

No generic templates. Each site is custom-built around your studio, brand and audience. Whether you need yoga, personal trainer or dance studio website design, your site will be one of a kind.

Bezier Curve

Unlimited Integrations

We can integrate scheduling tools, membership systems, e-commerce, email marketing and more. Everything your fitness business needs to grow online.

Rocket Launch

SEO Launchpad

Visibility matters. Every site we build includes SEO setup so new clients can find your Pilates studio, yoga classes or gym through Google search.

Headphones

Ongoing Support and Maintenance

Once your site is live, we stay with you. We offer flexible support options so your website keeps running smoothly as your business grows.

Why choose me as your Squarespace web designer?

Update Your Own Pilates Website Easily

Once your new Pilates website is live, you and your team can log in anytime to update it. No coding. No complicated tech. Our system is built for Pilates studio owners, yoga teachers, fitness professionals and gym owners who want a site they can manage themselves.

Keep your class schedules, pricing, blog posts and photo galleries up to date with ease. Whether you are running a local Pilates studio, teaching yoga classes or growing an online fitness brand, you will stay in full control.

User typing on laptop with secure admin access enabled for Robert Lee

You’re in control

  • You own your content, images and site design. It is yours to manage and grow.

  • We provide training and clear how-to guides so you feel confident updating your site.

  • Easily give instructors or staff members the right level of access for updating classes, bios or blog posts.

  • Connect scheduling tools, payment platforms, CRM, email marketing or video hosting — whatever your fitness or wellness business needs.

  • Make text updates, swap images and rearrange sections with a simple What You See Is What You Get (WYSIWYG) page builder. No tech skills required.

  • Build intake forms, new client inquiries, feedback forms or event registrations — all designed to match your brand.

  • Create as many pages as you need — for classes, instructors, memberships, workshops, retreats, on-demand video libraries and more.

  • Offer client-only areas with secure logins — perfect for members, online classes or premium content.

  • Your fonts, colours and visuals stay consistent across the entire site — giving your Pilates, yoga or fitness brand a strong, professional look.

Secure login and admin control panel displayed while user types on laptop

Engage your Clients

  • Clients can easily view your class schedule and book sessions directly from your site — on any device. Keep your calendar full and bookings consistent.

  • Showcase upcoming classes, workshops or retreats. Clients will always know what is happening and can plan ahead with ease.

  • Welcome visitors with a bold first impression. Share your studio’s energy and vibe through high-quality video.

  • Boost your SEO with blog posts about Pilates tips, wellness advice or studio updates. Engage visitors and bring them back to your site often.

  • Let clients easily register for events — from Pilates retreats to yoga workshops. Automated confirmations keep everything seamless.

  • Offer online memberships or on-demand video classes. Let clients work out anytime, from anywhere.

  • Share your voice through podcasts on wellness, Pilates, yoga or fitness topics. Build trust and grow your audience.

  • Collect digital waivers and client intake forms right through your site. No paperwork required. Everything is secure and streamlined.

  • Send newsletters and promotions to your clients directly from your website. Stay top of mind and drive repeat business.

  • Sell branded merch, fitness equipment, digital courses or class packages through a built-in online store.

Admin managing secure website access on a laptop outdoors

Peace of Mind

  • Your website will meet current accessibility standards, making it easy to use for all visitors. This helps protect your brand and reach more clients in your community.

  • Your site will be protected with industry-standard security protocols. Data stays safe — whether you run a Pilates studio, yoga studio, gym or personal training business.

  • Need help or have a question? Our team is here when you need us. We provide ongoing support, so you are never on your own.

  • Clear pricing with no hidden costs. You know exactly what you are paying for — no surprise charges down the line.

  • If you work with international clients or online memberships, your site will meet current GDPR requirements — keeping client data safe and your site compliant.

  • Track visits, see how clients find your site and monitor key metrics. Built-in Google Analytics gives you valuable insights to guide your marketing.

Sam crawford speaking

About author

Hi. I’m Sam Crawford

Squarespace Web Designer & much more

I design Pilates websites, yoga websites, fitness websites and wellness websites for studios, instructors and trainers. If you want a custom Squarespace site that looks modern, loads fast and is easy to manage, you are in the right place. I use the full capabilities of Squarespace to build websites that help you attract new clients and grow your business.

Whether you run a Pilates studio, teach yoga or offer personal training, I can help you build a site you will be proud to share.

Process

Our 3-Step Process for Professional Pilates Web Design

We specialise in building the best Pilates websites, designed to attract new clients, engage your community and grow your business. Every site is built to showcase your studio clearly and make it easy for visitors to book classes, join memberships and stay connected.

Whether you need Pilates website design, yoga web design, gym website design or wellness website design, our process keeps things simple and effective.

01

Onboarding


  • Initial consult call to learn your website goals

  • Comprehensive onboard form

  • Proposal to get started

  • Collection of assets

  • Project ‘hub’ setup

pilates website design, yoga web design,  fitness web design,  wellness web design,  gym website design,  personal trainer website design,  dance studio website design

02

Building your website


  • First homepage web design + video walkthrough

  • Feedback round + wider website build + video walkthrough

  • Targeted feedback round using bespoke feedback software

  • We repeat this until you’re 100% satisfied with your Squarespace website design and beautiful website

pilates website design, yoga web design,  fitness web design,  wellness web design,  gym website design,  personal trainer website design,  dance studio website design

03

Offboard


  • Finalisation call

  • Confirmation of 100% satisfaction

  • Hosting and domain setup

  • Comprehensive offboard training

  • 30 days of free email assistance

  • Ownership handover

A screenshot of a handover training video.
pilates website design, yoga web design,  fitness web design,  wellness web design,  gym website design,  personal trainer website design,  dance studio website design
  • Valuable Resources

  • Exclusive Access

  • Expert Insights

Your dream site

Start your project

Join the many Pilates studios, yoga teachers, fitness trainers and wellness businesses that trust my expertise. Start your project with a free discovery call and see how we can bring your vision to life. Your new website is just one conversation away.

FAQS

Ask us anything

  • A website helps your Pilates studio stand out online. It allows clients to find you through Google search, view your class schedule, book classes, purchase memberships and stay connected with your brand.

  • Yes. Squarespace is a great choice for Pilates website design. It is user-friendly, secure and allows for easy updates. You can manage your class schedules, bookings, blog, and store without needing coding skills.

  • Yes. You will have full control of your website. Our Pilates web design service includes training and support, so you can update pages, class schedules, pricing and content anytime.

  • We build Pilates websites on platforms like Squarespace because they are easy to manage, mobile-friendly and SEO-ready. Our 3-step process covers design, build, and launch — so you get a site that looks great and delivers results.

  • Yes. You will have full control of your website. Our Pilates web design service includes training and support, so you can update pages, class schedules, pricing and content anytime.

  • Yes. We also design yoga websites, gym websites, personal trainer websites, dance studio websites, and wellness websites. If you run a fitness or wellness business, we can help.

  • A great Pilates website should include: class booking, schedules, instructor bios, client reviews, on-demand videos, membership options, blog, e-commerce, SEO optimisation and mobile-friendly design.

  • Most Pilates websites are completed in 4 to 6 weeks. We handle everything — design, build, SEO and launch — so you can focus on your business while we create your new site.

Overview of leading website builders Webflow Wix and Squarespace