Squarespace Just Changed the Game with AI SEO

In the ever-evolving world of website building, Squarespace has often been hailed for its sleek designs and ease of use. 

However, one area where it had been criticized in the past was SEO (Search Engine Optimization). Historically, Squarespace users found it a little behind the curve, especially when compared to other platforms that boasted more advanced SEO tools. 

But with the launch of Squarespace 7.1, the platform has made a game-changing move that’s set to transform how you optimize your website for search engines. 

Enter the power of AI-driven SEO tools.

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AI-Driven SEO: What’s New in Squarespace?

While Squarespace has always offered basic SEO tools, such as the ability to add metadata and alt text to images, they were often considered somewhat tedious and lacked automation. 

The introduction of AI-powered features in Squarespace 7.1 is the real turning point.

Now, with just a few clicks, you can leverage AI to optimize your site's SEO more efficiently than ever before. 

Let's take a deep dive into these incredible new features that will save you time and help you improve your site's visibility.

How to Use Squarespace AI for SEO

SEO Report and Metadata Optimization

When you log into your Squarespace site, head over to Settings > Marketing > SEO Appearance. 

Here, you will find your SEO Report. The report provides a quick overview of what's missing in terms of SEO essentials, such as metadata and image alt text. 

Squarespace now offers an option to Improve with AI. With one simple click, AI will scan your entire site, generating SEO titles and page descriptions for your pages automatically.

You can quickly review and edit these AI-generated titles and descriptions, ensuring that they align with your branding or keywords. If you're satisfied, just hit Save and Continue. 

If you think the AI got it wrong, simply hit Regenerate to get another suggestion. This allows you to easily refine your SEO metadata without the stress of coming up with it all yourself.

This feature takes the guesswork out of SEO optimization and streamlines the process, helping you make your website more discoverable in search engine results.

Alt Text for Images

Alt text is a crucial aspect of SEO because it helps search engines understand the content of an image. Squarespace’s new AI-powered tool makes adding alt text a breeze.

Just like with the SEO titles, you can now use AI to automatically generate alt text for your site’s images. 

When you access the alt text tool, you'll see suggestions for each image on your site. If the AI-generated description isn’t quite what you're looking for, you can easily edit it to better suit your content or SEO goals.

For example, if you run a dance studio, the AI might generate a simple alt text like "dancers performing." 

If you want to make it more keyword-focused, you can refine it to something like "dancers practicing ballet at XYZ Dance Studio."

The beauty of this tool is that it lets you review all the alt text in one place and edit as many images as you want at a time. The process is simple and efficient, ideal for busy website owners who want to optimize their content without spending hours on manual tasks.

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Why These Features Matter for SEO

SEO is a crucial aspect of any website's success. Without proper optimization, your website may struggle to rank well on search engines, resulting in fewer visitors and less exposure. Squarespace’s new AI features remove a lot of the manual work traditionally required to optimize your website.

• Time-saving: By using AI to generate SEO titles, descriptions, and alt text, you can save valuable time while ensuring your site is properly optimized.

• Improved accuracy: The AI tools suggest SEO-focused content that helps your site rank better for relevant keywords.

• Convenience: The ability to edit everything in one place means you don’t have to jump from page to page, making SEO optimization quicker and more efficient.
  

  In just a few minutes, you can ensure that all your pages have the necessary metadata and alt text, setting your site up for better search engine rankings.

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Your designer

I'm Sam, an award-winning Squarespace web designer. I have worked with every type of business, building platforms for solo entrepreneurs through to multi-million dollar corporations. If you want to discuss a potential project, you can email on sam@bycrawford.com or get in touch with me here. Alternatively, you can book in a free 15-minute consultation call here.

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