Squarespace's New AI SEO Dashboard Explained
Squarespace has recently rolled out a brand-new tool called SEO AIO. This new feature is designed to help Squarespace users quickly improve their site’s metadata, titles, and image tags with the help of artificial intelligence.
While it’s not perfect, SEO AI is a step in the right direction for users who want a quick and free way to enhance their site’s SEO without relying on third-party apps or paying for premium SEO tools.
In this guide, I’ll walk you through the Squarespace SEO AIO dashboard, explain what it does, and highlight its pros and cons.
What Is Squarespace SEO AI?
Squarespace SEO AIO is a built-in feature that:
Suggests SEO titles and meta descriptions for your pages
Generates alt text for images
Provides an SEO completion score to show your progress
Centralizes all your metadata editing into one dashboard
This makes it easier to keep your website SEO-friendly, especially for beginners.
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Step 1: Accessing the SEO AI Dashboard
Log in to your Squarespace site.
Look for the SEO AIO option in the menu.
Click into it, and you’ll see a dashboard showing your site’s SEO completion score and various optimization tools.
Step 2: Improving Titles & Meta Descriptions with AI
The real value of this tool comes when you click “Improve with AI.”
Squarespace will automatically generate SEO titles and descriptions for all your pages.
If you’re not happy with the first version, you can click Regenerate or manually Edit them.
Even if you don’t rely on AI suggestions, the dashboard makes it easy to manage all your metadata in one place.
Pro tip: Always review and tweak AI-generated metadata. It’s a time-saver, but human judgment ensures your content is optimized for search intent.
Step 3: Optimizing Image Alt Text
SEO AI also scans your site images and generates descriptive alt text. This is great for accessibility and basic SEO, but:
The descriptions are often generic (e.g. “a person standing outside”) instead of keyword-rich.
You can regenerate or edit these tags manually to make them more SEO-friendly.
Step 4: Tracking Your SEO Progress
Squarespace SEO AI also lets you:
Monitor traffic trends daily or weekly
Track the impact of your SEO changes over time
Quickly access key settings like Google Search Console and your social sharing image
While it’s not a replacement for tools like Google Analytics or Microsoft Clarity, it’s a convenient way to see whether your efforts are moving the needle.
Important Limitations to Know
Before you rely fully on Squarespace SEO AI, keep these in mind:
Completion Score Can Be Misleading - Even if you add irrelevant text (e.g., putting “balloon” as your metadata), Squarespace will say “Great job!” and give you 100%. That doesn’t mean your SEO is actually effective.
AI Suggestions Aren’t Always Optimized for Search - They describe content but don’t necessarily target your keywords.
Batch Limits - You can only optimize a certain number of pages/images at once (exact number not specified, but it’s capped).
Final Verdict: Is Squarespace SEO AI Worth Using?
Squarespace SEO AI is not a replacement for expert SEO tools or professional guidance, but it’s a solid free feature that:
Saves time on basic optimization
Centralizes SEO editing in one dashboard
Makes SEO more accessible for beginners
If you’re serious about SEO, you may still want to use dedicated tools like SEO Space or hire an SEO specialist. But if you’re just starting out or want quick improvements without extra costs, SEO AI is a welcome addition to Squarespace.
