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LinkedIn Management & Profile Optimization | by Crawford

Stand Out – Show Up – Stay Consistent

LinkedIn shouldn’t feel overwhelming or disconnected from your brand. With a fully managed LinkedIn system, your profile speaks clearly, your content shows authority (without pressure) and your daily activity moves you toward the clients you want.

Whether you’re a founder, consultant or creative service provider – this setup builds a presence that attracts interest and encourages conversations.

Built-in structure. Built-in clarity.

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Partnerships

Our amazing clients

LinkedIn Management Services

LinkedIn Profile Optimisation

Clean – readable – aligned with your brand.

Your profile becomes a polished introduction that represents you accurately. This includes a new banner, a strong headline, a human About section and a clear CTA design. Everything works together so your profile reads well — and guides visitors toward the next step.

Whether you offer coaching, consulting, strategy or creative work – we’ll refine your LinkedIn profile so it feels unified, intentional and easier to trust.

If you’re looking for a professional LinkedIn presence that looks clear & works hard — you’re in the right place.

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linkedin management

Linkedin management services

LinkedIn Management Services

In today’s digital-first world, your website needs to look and perform flawlessly on every device. That’s where responsive design comes in.

  • New banner. New headline. New About section. CTA design included.

    Your LinkedIn profile becomes a structured story. Clear visuals. Strong wording. A layout that guides readers without confusion. Visitors can understand who you help, what you do and how to reach you within a few short seconds.

  • 3 pieces of high quality written content in your brand voice (with matching graphic design)

    Your content becomes thought driven and consistent. You receive posts crafted in your natural voice. They are written to open conversations and show your expertise. Each piece includes branded visuals so your feed feels unified.

  • Maxed connection requests to your ICP. Maxed business page invites. Timeline interaction. Comment replies. DM replies.

    Daily activity shapes your visibility. We manage the actions that keep your account active and your network warm. Thoughtful comments. Steady interaction across your industry. Smooth conversation management. Your presence stays alive even when you are focused elsewhere.

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by Crawford's Latest Work 

LinkedIn Management That Works Quietly Behind the Scenes

 

Want a LinkedIn presence that stays active even during your busiest weeks? Each setup supports your goals. Your content stays visible. Your network grows. Your inbox fills with conversations that matter.

From polished profile visuals to branded post layouts, everything is created with longevity in mind. The focus is simple. Real engagement. Real interest. Real results.

 
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 Testimonials

Over 200+ reviews

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  • Blake Hampton

    Blake Hampton

    Worked with them on some custom code for my squarespace site and I'm super happy with the result. Fast turnaround time, responsive communication and quality output!

  • Jeff Smith

    Jeff Smith

    Sam's attention to detail put him above the rest. I was traveling and the business was in the process of being acquired while we were building and it never slowed him or his team down!

  • Matt D'Avella

    Matt D'Avella

    Sam was an absolute game-changer when it came to building my Squarespace website. From start to finish, he was incredibly helpful and knowledgeable. The process was smooth and fast, but never rushed. Sam’s attention to detail and design expertise made the site even better than I had envisioned. He was also a pleasure to work with, always professional, friendly, and proactive. I highly recommend Sam to anyone looking for a seamless and top-notch web design experience. 10/10!

  • Nathan Bethell

    Nathan Bethell

    Sam is a top person to work with! No ego, no B/S, just high quality professionalism and delivery of sites and content that work. If you’re in the market for a Squarespace site then you can’t go wrong!

  • Jack Schiavone

    Jack Schiavone

    Sam and the team gave me everything I was looking for with the website build. Alongside their attention to detail was the speed of their support. I couldn't recommend by Crawford more, especially for anyone who wants a website that converts leads into customers. Thanks!

  • Elliot Napier

    Elliot Napier

    Exceptional communication throughout the process, very prompt updates to the site made it very easy to iterate & determine the final design, content & style. Really happy with the finished product, would highly recommend to anyone looking to get an excellent website to help their brand / product stand out.

  • Jim McVety

    Jim McVety

    by Crawford is by far one of the best Squarespace experts we've worked with. Always on time, very creative, and really personable. We really enjoyed working with this team.

  • Daniel Gordon

    Daniel Gordon

    Sam is professional, friendly, personable and easy to work with. He took time to try and understand my requirements and was always relaxed and accommodating when I wanted to make revisions or changes. His design ideas are clean and work well. I recommend him without hesitation.

  • Kareem Alston

    Kareem Alston

    Sam Crawford is capital E EXCELLENT! We originally scoped and built one major website with Sam and since then, we can't stop working with him. We have Sam assisting us with all of our website, have him transferring and reskinning websites from Wordpress to Squarespace. We couldn't be happier and more grateful to have found Sam and to be able to work with him. He is certifiably a topnotch web developer and designer. I look forward to our continued partnership as he helps The Communications Network develop their digital presence.

  • John Wander

    John Wander

    Sam Crawford developed our Northern LA Boardriders website. He is an incredible developer, designer and always complete the work on time and sometimes sooner than expected. Grateful to have Sam on our team!

  • Daniel Henry

    Daniel Henry

    If you need a Squarespace website building or fixing, Sam is the man to call! Sorted a problem for me within an hour of getting in touch - which means Im now ready to share it publicly. Would happily recommend him!

  • Jamie Williams

    Jamie Williams

    Working with Sam to develop our website has been a breeze. He understood the brief, asked all the right questions, was proactive in finding solutions and alternate angles to design problems, and utilised a number of time saving solutions to minimise feedback back-and-forth. We're super happy with the end result, and would 100% recommend. Cheers!

  • Gaurav Ahluwalia

    Gaurav Ahluwalia

    by Crawford are great to work with - extremely quick to work with and improvements to our website are always made to a high standard. Highly recommend Sam's services!

  • Pat Collins

    Pat Collins

    Sam did a fantastic job delivering our squarespace website from scratch. Very professional and easy to work with, His design and implementation skills are exceptional and was extremely responsive. We will definitely go straight to Sam when we redesign the site next year. Highly recommend.

  • Marla Wilson

    Marla Wilson

    Sam was an incredible resource for us when building a SquareSpace membership site. His attention to detail, vast knowledge, and quick responses made the whole experience so easy. I highly recommend by Crawford and would be happy to work with him again should another project come up.

  • Glenne Carter

    Glenne Carter

    We had a fantastic experience working with By Crawford on the development of our new Squarespace website! From the beginning, the collaboration was smooth and easy. The team took the time to understand our goals and brought a thoughtful, creative approach to every step of the process.
    The finished site not only looks amazing but also functions beautifully and represents our work in the best possible way. We would absolutely recommend By Crawford to anyone looking for a talented and reliable web design partner!

From the founder

About by Crawford

Hi. I am Sam. I have helped hundreds of businesses build digital systems that feel natural, consistent and easy to maintain.

Our LinkedIn management service is for founders who want more than content. They want a presence that supports growth and reflects their voice. If you are tired of irregular posting or long gaps between updates, I can help you keep things steady.

 

 Why choose us

What Makes This LinkedIn Management Service Different

 
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Free Strategy Call

We begin with a simple conversation. I review what you have and map out a plan that fits your goals.

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Recognized Expert

Years of experience shaping brands on Squarespace and LinkedIn. A process that stays simple from start to finish.

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Built for Real Engagement

This service focuses on genuine interaction. It supports conversations that matter and reflects your voice clearly.

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Clients Come Back

People enjoy the clarity. Quick replies. No jargon. No confusion.

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Unlimited Revisions Until It Feels Right

From banner layouts to post designs, we refine everything until it aligns with your brand.

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Branded Look & Feel

Your visuals stay consistent so your profile feels professional on every touchpoint.

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Connected to Your Tools

Calendar links. Lead forms. Websites. Everything works as a unified system.

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Built With Visibility in Mind

Your LinkedIn presence is structured to reach more of the right audience.

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Support That Sticks Around

Ongoing support options are available whenever you need them.

Why choose by Crawford as your LinkedIn manager?

Manage Your LinkedIn With Ease

Once your LinkedIn system is active, you will know exactly how everything works. Posting rhythms. Outreach patterns. Content structure.

Whether you run a solo business or lead a growing team, this system keeps you in control.

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You’re in control

  • You keep full access and control at all times.

  • Support is available whenever you need direction.

  • Your posting plan stays consistent without guesswork.

  • Your visuals match your identity across every post.

  • Your ideas come through clearly in every piece.

  • Your profile stays active and present each day.

  • Conversations stay organised so replies are easy.

  • Your network grows with people who match your goals.

  • Your profile shows your value without confusion.

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Engage your Clients

  • Content that holds attention and starts conversations.

  • Your name appears often in the right circles.

  • Your connections increase steadily each week.

  • Graphics feel unified and aligned with your brand.

  • Your ideas land quickly and make sense to readers.

  • Comments and messages receive quick, thoughtful responses.

  • Your outreach reaches the people who matter most.

  • Your audience grows across both your profile and page.

  • Visitors stay longer because your content feels relevant.

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Confidence in Every LinkedIn System

  • Your content is easy to read and simple to follow.

  • You know exactly how your system works.

  • Help is available if you want long term guidance.

  • No confusion and no extra layers of cost.

  • You can see what is working at a glance.

  • Your system respects privacy and keeps user data secure.

Sam crawford speaking

About author

Hi. I’m Sam Crawford

Meet the Person Behind the Setup

I have built more than 700 websites and supported many founders with systems that work cleanly in the background. LinkedIn management is a natural part of that work. It helps clients build a presence they can rely on.

If you want a LinkedIn presence that feels aligned and consistent, you are in the right place

Process

Our 3 Step Process for LinkedIn Management

We set up a LinkedIn system that fits your goals, your voice and your daily rhythm. Everything is shaped to feel natural from the start, with a clear structure you can follow easily. You get a presence that runs smoothly in the background while supporting real conversations.

01

Onboarding


  • Intro call to learn your brand

  • Simple onboarding form

  • Proposal to confirm your package

  • Collection of assets

  • Project ‘hub’ setup

linkedin management, linkedin profile optimization

02

Building your LinkedIn System


  • Profile optimisation

  • Content writing with branded visuals

  • Revision rounds until everything matches your goals

  • Voice alignment review

  • Targeting review

  • Engagement setup

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03

Offboard


  • Finalisation call

  • Walkthrough of your LinkedIn system

  • Training materials

  • Video instructions

  • 30 days of email assistance

  • Full ownership transfer

linkedin management, linkedin profile optimization
  • Valuable Resources

  • Exclusive Access

  • Expert Insights

Start your project

Ready to Stand Out on LinkedIn?

Join the clients already using structured content and consistent engagement to grow their audience. Book a free discovery call today. Let us build a LinkedIn presence that works for you.

FAQS

Ask us anything

  • It gives you a consistent presence that shows your value clearly. You stay visible to the right people even when you are busy. This leads to more conversations and stronger positioning over time.

  • You receive profile optimisation, three written posts each month with graphic design, and daily engagements. Everything works together to support steady growth and clear communication.

  • We handle comments, likes, DM replies and outreach to your ICP. This keeps your account active every day so your content reaches more people and your network widens with purpose.

  • Yes, always. You keep full access. We simply manage the activity so your presence stays consistent without extra work on your side.

  • Yes. We study your existing content and brand tone so the writing feels natural and aligned. Each post reads like you wrote it yourself.

  • Most clients notice more profile views and interactions within the first month. Stronger conversations tend to build once consistency increases.

  • Yes. The system works well for people whose growth depends on visibility, trust and steady interaction with the right audience.

  • Book a simple discovery call. We review your goals, confirm your package and begin with profile updates and content planning.

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